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Stick it where it belongs
Add it to a gear case, notebook, cooler, display board, or another clean surface players already see every day.
FOR BALLPLAYERS & THE FAMILIES RAISING THEM
A reminder to carry past the last inning.
Very Good NFC stickers turn the places ballplayers already look—gear cases, notebooks, coolers, or team displays—into a daily pause for confidence, character, faith, and growth beyond the game.
No app neededOne simple tapStick it where life happens
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A DAILY MOMENT, MADE SIMPLE
Stick it. Tap it. Remember who you are.
Place one clean NFC sticker where it makes sense. One tap opens that day's shared message—no app, no login, and no endless scrolling.
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Tap when it matters
Before a game, after a tough loss, or in the middle of an ordinary day. One tap opens the message.
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Change the message, not the sticker
The same sticker can open new encouragement, challenges, videos, and team information whenever you update it.
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THE EXPERIENCE IS ALREADY REAL
Today's message is waiting.
The sticker is the invitation. The daily message is the moment that makes it matter.
Experience today's tap
TodayToday's message
Slow down.
Look back.
Set your direction.
Today's challenge
Write down one thing to keep doing, one thing to change, and what matters most this week.
Be on your guard; stand firm in the faith; be courageous; be strong. Do everything in love.1 Corinthians 16:13–14
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INSIDE THE VERY GOOD WORKSHOP
Simple on purpose. Built to keep getting better.
“We rise by lifting others.”
A daily message worth opening
Encouragement, a challenge, and a verse or lesson can meet a player exactly when they need it. No app. No account. Just tap.
Real stickers. Real taps. Real-world testing.
Early designs are being printed, programmed, handled, and tapped before the first official drop. Every round teaches us what deserves to stay.
Built by hand before it is built at scale
Every prototype is programmed, tapped, tested, and improved in the real world. The technology should disappear into the experience.
A simple way to lead every day
Private tools let a coach, athlete, or creator update messages, videos, challenges, and verses while the physical piece stays the same.
BUILT TO EXPAND
The same clean NFC idea, in more forms
Stickers come first. From there, the same experience can live in bracelets, necklaces, key tags, bag tags, cards, and custom marketing pieces—anything that can carry a clean, reliable NFC touchpoint.
MORE THAN A DECAL
A small sticker can hold onto a much bigger story.
Place it beside a family photo, a workshop memory, a team display, or a piece of gear. One tap can connect that physical moment to a message, video, challenge, or page that keeps growing long after the sticker is placed.
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WHY VERY GOOD EXISTS
Made for the moments that make the player.
The season is more than the score. It is the extra rep, the walk back to the car, the question in the dugout, and the person who keeps showing up. Very Good gives those moments a place to live past the field.
“We rise by lifting others.”
A simple standard for the field, the family, and everything after.
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THE VERY GOOD STICKER FAMILY
Meet the mascots already coming to life.
The bear is already off the screen and in the real world. The bull brings a baseball-ready edition to the same Very Good idea. Different art can carry a different message while the tap stays simple.
Real stickers first. More mascots to come.
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THE PEOPLE BEHIND VERY GOOD
Built from a friendship that started in baseball.
Seth Beaty first noticed Michael “Mike” Bolton Jr. at a Purdue youth baseball camp. Mike brought the kind of energy and care for kids that is hard to forget.
When Seth's son Hudson became a Purdue Baseball bat boy, that impression became personal. During Purdue's five-hour, 14-inning record game, Mike gave Hudson his hoodie on a cold night, then hit a home run.
Mike, Purdue Baseball's all-time stolen-base leader and a two-time All-Big Ten honoree, later agreed to share baseball advice with Hudson. That conversation started a friendship.
Seth and Mike kept coming back to the same question: how do we help young people stop, reflect, and remember what matters? Very Good Baseball is their answer.
SETH BEATYParent. Builder. Brand storyteller.
MICHAEL BOLTON JR.Mentor. Motivator. Purdue baseball record holder.
THE MISSIONHelp people become a little better, every day.
Two different paths. One shared belief in helping people pause, reflect, and grow.
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VERY GOOD FOR COACHES & CREATORS
One sticker. New messages whenever you need them.
The NFC sticker always opens your Very Good page. Change the message, challenge, verse, color, or video from your phone. The next tap shows the new version.
Build your Very Good editionTHE COACH CONTROL CENTERBuilt to use from your phone.
WHAT THE COACH CAN DO
Say what they need to hear.
Choose a date, write the message, add a challenge or verse, and schedule it. You can also replace today’s message from your phone.
Simple versionSchedule ahead or change today.
Open full view ↗10+SECONDS
LIKELY READYes
If the message stays open for at least 10 seconds, it counts as a likely read. Coaches see the response without collecting a child’s name, email, precise location, or IP address.
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THE PRODUCT ROADMAP
Stickers first. More connected gear next.
NFC stickers lead the first drop because they are simple, flexible, and easy to place. Bracelets, necklaces, bag tags, cards, and limited team gear can follow—each built around the same clean tap experience.
Get first-drop updatesCOMMON QUESTIONS
Do I need an app?
No. Tap the NFC sticker with your phone and the current message opens in your browser.
Does every sticker have a different message?
Stickers in the same edition can open the same current experience. A coach, athlete, creator, or organization can also have its own message stream.
Can a coach decide what people see?
Yes. Use the full Very Good message library, choose only the themes that fit, mix in personal content, or publish an entirely original message.
How does a coach know a message was read?
Very Good counts a likely read after the message page stays open for at least 10 seconds. That is a more meaningful signal than counting every quick tap as a read.
When can I buy one?
NFC stickers are the first product in development. Join the first-drop list to hear when they are ready.
Who is it for?
It begins with youth and travel-baseball families, especially parents raising players to compete with confidence, humility, and purpose.